Mastersoft, Melstar forge partnership
Mastersoft Research and Melstar Information Technologies have joined hands
in a partnership designed to enable organizations to address the problem of
customer information integrity, fluctuating compliance requirements and customer
The alliance will combine Mastersofts Harmony Series of Customer Data
Quality Products with Melstars solutions expertise and local reputation
to provide a comprehensive data quality platform to the Indian enterprise.
Susan Hyland, Chief Executive Officer, Mastersoft Research, said, This
relationship provides Mastersoft with a powerful local presence to broaden our
ability to provide customer data quality solutions to Indian businesses.
Indian organizations are developing a stronger emphasis
on quality customer information to support their business objectives as well
as regulatory and compliance requirements. Helping organizations solve customer
data quality or information quality challenges in the Indian context requires
local understanding and local skills to implement and integrate data quality
solutions. Melstar brings those skills strongly to the table. These are complex
serious challenges that organizations around the world face and it is crucial
that a combination of software tools, products and local technical and domain
expertise is used to solve them, added Hyland.
Indian organizations are optimizing their goals of understanding their customers
better to support a variety of regulatory, compliance and general business purposes.
Many business projects fail due to low data quality and this has caused both
CEOs and CIOs to focus on improved customer data quality and organizational
S.M. Arora, Managing Director, Melstar Information Technologies, said, The
partnership with Mastersoft Research complements Melstars current portfolio
of services. This spans application management services for the BFSI, Insurance,
Government and Telecom industry in India. Through this partnership we will address
customer information and data compliance concerns at the enterprise across verticals,
Mastersofts harmony series of products, helps such
customer-centric organizations to ensure that accurate and consolidated client
information is available in single customer view. Mastersofts Harmony
suite of products takes control of the quality of enterprise customer data by
creating a true single customer view. The Harmony series of products helps an
enterprise leverage the customer relationship and other attributes to cross-sell
or up-sell or simply service clients more effectively.