Mastersoft, Melstar forge partnership

Mastersoft Research and Melstar Information Technologies have joined hands in a partnership designed to enable organizations to address the problem of customer information integrity, fluctuating compliance requirements and customer expectations.

The alliance will combine Mastersoft’s Harmony Series of Customer Data Quality Products with Melstar’s solutions expertise and local reputation to provide a comprehensive data quality platform to the Indian enterprise.

Susan Hyland, Chief Executive Officer, Mastersoft Research, said, “This relationship provides Mastersoft with a powerful local presence to broaden our ability to provide customer data quality solutions to Indian businesses.”

“Indian organizations are developing a stronger emphasis on quality customer information to support their business objectives as well as regulatory and compliance requirements. Helping organizations solve customer data quality or information quality challenges in the Indian context requires local understanding and local skills to implement and integrate data quality solutions. Melstar brings those skills strongly to the table. These are complex serious challenges that organizations around the world face and it is crucial that a combination of software tools, products and local technical and domain expertise is used to solve them,” added Hyland.

Indian organizations are optimizing their goals of understanding their customers better to support a variety of regulatory, compliance and general business purposes. Many business projects fail due to low data quality and this has caused both CEOs and CIOs to focus on improved customer data quality and organizational information quality.

S.M. Arora, Managing Director, Melstar Information Technologies, said, “The partnership with Mastersoft Research complements Melstar’s current portfolio of services. This spans application management services for the BFSI, Insurance, Government and Telecom industry in India. Through this partnership we will address customer information and data compliance concerns at the enterprise across verticals,”

Mastersoft’s harmony series of products, helps such customer-centric organizations to ensure that accurate and consolidated client information is available in single customer view. Mastersoft’s Harmony suite of products takes control of the quality of enterprise customer data by creating a true single customer view. The Harmony series of products helps an enterprise leverage the customer relationship and other attributes to cross-sell or up-sell or simply service clients more effectively.