Sign in (cyn.in) Cynapse
Cynapse is a focused, two-product company which has its charter
and strategy right on track. Guided by experience and expertise, it is the fourth
entrepreneurial venture of its founder. By Renuka Vembu
was founded by Apurva Roy Choudhury and Dhiraj Gupta. The company started its
operations in 2001. This is Choudhurys fourth entrepreneurial venture,
and is a self-funded company. His first three companies were the stepping stones
for him to start Cynapse.
It broadly provides software products in areas of productivity, collaboration
and information management. The name Cynapse is derived from synapse, which
means the link between an axon and a dendrite in the human nervous system; a
literal promise to connect and deliver at the speed of thought. So, their prime
focus has been to connect and knowledge-enable people.
Their products evolve the way people connect with each other and their business.
Their goal is to evolve the way knowledge workers communicate, collaborate and
share information among themselves. They are mainly a two-product companycyn.in
and syncnotes; the projects they sometimes undertake are merely as a means of
additional income and to stay afloat.
Apurva Roy Choudhury, CEO, Cynapse, said, The team was motivated by the
idea of building applications meant to benefit mankind. The shared commitment
to inventing new products that would be widely used and would excite the admiration
of our professional peers was our focus and glued us together.
The journey begins
shared commitment to inventing new products that would be widely used
and would excite the admiration of our professional peers was our focus
and glued us together"
- Apurva Roy Choudhury
Microsoft wanted to create and maintain a strong community
of developers and evangelists spanning 18 countries who would work on their
brand new .Net platform. Easy adoption, timely access and simple usage, were
their primary agenda. To enable this, they wanted users to evaluate the technology
without having to install any infrastructure. Microsoft wanted the users to
showcase their solutions in the community and wanted to provide a free deployment
for .Net applications, capitalize on the need and empower the platform.
To assist Microsoft in this venture, Cynapse created an online
community platform that virtually housed sandboxed servers for over 50,000 developers
with nearly 17,400 project sites from across the regions in a record time. Microsoft,
with the help of this community, gained the confidence of the developers across
Asia and built popularity around their technology. This project was rated by
them to be the most profitable marketing campaign towards their developer community-building
initiative that year.
Thus Cynapse made their mark and a huge impact with their first client. This
helped them continue the momentum for their future products and further engagements.
Their global limelight came from their product SyncNotes. It was one of the
first ever, true RIA and Web 2.0 applications back in 2004. Over 200,000 users
actively used in it in its first year itself and the number of users have been
growing ever since. SyncNotes is one of the popular and widely used note-taking
tool in its domain.
Challenges on the way
One of the biggest difficulty was that the Indian IT environment was very hostile
towards product development and companies were not willing to pay for software.
They managed to make money because there was market demand for their product
and they were well-connected, but they lost out on precious time during this
battle. This made cyn.ins entry late by almost four years, felt Choudhury.
Cynapse creates technology that is simple to its users, solves fundamental problems
and appeals to a wide variety of audience. All their inventions follow these
Internet is where their work is concentrated towards. The Internet penetration,
its growing connection, the surging usage and phenomenal volumes means Cynapse
recruits people from across the globeIsrael, Russia, Thailand, Singapore,
etc. To serve their dispersed set of clientele, they have partners and development
centers across geographical boundaries. Though the company does not engage in
undertaking projects, its consulting arm takes up a few selected projects that
are aligned with the R&D of Cynapses product line-up.
The most valued
Cyn.in is Cynapses most significant product. It is an open source group
collaboration software that interconnects people seamlessly, with each other
and their collective knowledge. It has witnessed more than 15,000 deployments
in less than six months across the globe, with educational institutes and medium
to large enterprises adopting it for their collaboration requirements.
Cyn.in v.2 has some changed capabilities. Its a SaaS model built into
an appliance, which is remotely managed by them. It is a server product and
needs an operating system. The software appliance is built inside the company,
behind the firewall. Large businesses persisted buying software which
dont allow them to control where it is installed/located, said Choudhury.
They are in talks with 700 companies for cyn.in v.2 next year and since it is
an open source software, in the last three to four months since its launch,
it has already seen 4000 companies using the free version.
Clients, contracts and employees
Choudhury said, We cater to a range of customersfrom end-users to
enterprises. With over 450,000 users of SyncNotes worldwide and over 32,000
companies using cyn.in, these products power Fortune 500 companies to small
companies globally, enabling them to leverage their business information strategically.
We keep our team lean, hire only top-level technical architects and marketers,
locally. Rest of the team spans across the globe and work with us over the Internet.
70% of the workforce comprises people in the technical arena and operations
field; sales has always been inbound, so we hire only strategic marketers and
partners instead of a large sales team, explained Choudhury.
Future vision and plan
Their last year revenue was Rs 2.5 crores, and the revenues have doubled in
the last three years. They give minimum attention to their solution business
so that they can focus on their product side. Their forecast for the next year
is to touch $1.5 million in revenues. They plan to channelize their growth and
have no plans of diversification.
They aim to be one of the dominant players globally in the collaboration/Knowledge
Management/communication space. Cynapse aims to be a Fortune 500 company in
- 2008: Cynapse announces its first open source
offering to the world; cyn.ina collaborative knowledge management software
- 2006: cyn.in, Cynapses flagship public
offering, delivered globally over the Internet in the SaaS business model
was launched worldwide
- 2005: Cynapse delivered Amieothe vibrant
collaboration and contribution-rich WCM product that powers powerful brands
- 2004: SyncNotes the most popular and innovative
note-taking application was launched and achieved over 200,000 active users
in the first year
- 2002: Cynapse delivers the successful award
winning information encryption and storage application InfoCryptor with 448-bit
- 2001: High technology products company founded