Netcore bets on Linux
Netcore plans to widen its client base through
partnerships and by creating awareness about its Linux-based products.
Vinita Gupta reports
The biggest problem for an IT company nowadays
is to differentiate itself from the crowd. One factor that can help
is a focussed approach.
"Emergic as a brand name represents three thingsemerging technology,
emerging in the market, and emerging in the SMB and enterprise segments"
- Rajesh Jain
MD & CEO
Netcore has grown over the past six years in terms of customer
acquisitions and spread its wings geographically. Its founder, MD and CEO, Rajesh
Jain, is quite well-known for his online deals. IndiaWorld Communication, acquired
by Satyam in November 1999, was a success when it was launched in 1994 with
Web sites comprising khel.com, khoj.com, samachar.com and bawarchi.com.
Emergic, the brand name for Netcore products, captivates
what the company plans to achieve. Says Jain: Emergic as a brand name
represents three thingsemerging technology, emerging in the market, and
emerging in the SMB and enterprise segments. It has been the consistent
focus of the company to introduce technology innovation that is affordable and
"Convincing an IT manager to adopt Linux is quite difficult
as many people still have apprehensions about the platform"
- Kalpit Jain
From e-mail to VPN, firewalls to bandwidth management, virus
protection to spam filtering, Netcores products are providing solutions
to build the back-end infrastructure in large enterprises and small-and medium-sized
The company also offers products such as BlogStreet, Indias
first portal on blogs providing analytics, search and directory
services. Emergic CleanMail is a hosted anti-virus and anti-spam
solution and messaging service that is used by organisations in
the banking, logistics, finance and other industry verticals in
India and other developing countries. Emergic FlexiMail is a mail
hosting component where mail space can be offered to customers.
The Emergic Mail Server, a new product, is a Linux-based messaging
and security suite. It has a proxy server, mail server, firewall
and anti-virus solution built into it.
Adds Kalpit Jain, the companys VP for Technology,
We keep on building new features into our products.
In Linux they trust
Right from the IndiaWorld days, Netcores focus has been
to develop and market affordable software solutions. The company has been providing
Linux-based solutions. Rajesh Jains first endeavour, IndiaWorld, was an
early user of Linux. Since then all the development of the company has been
done on Linux.
Netcores reasons for using Linux-based solutions are
its open, secure, reliable and stable standards-based nature. Since they have
been using the Linux platform for some time now, Kalpit feels that their expertise
leaves no scope for competition. Along with this he also believes that customers
are much more open these days to adopting Linux-based solutions. Many
people are ready to transfer from the Windows platform to Linux, he states.
|Bank of India
||VIP (Blow Plast Group)
||Lee & Muirhead
||Jeena & Co
|Development Credit Bank
||JM Baxi Group
||Sundaram Mutual Fund
Role of partners
For a products-based company, having a strong sales team
is crucial if it is to be a success. To start with, Netcore used to sell directly
to its customers, but couldnt attain the desired growth rate. This made
the company realise that to grow rapidly it needed partners. Today, the companys
20 partners pitch its products in India and eight international markets.
The company also realised that partnering with companies which have a good customer
base would help it broaden its own customer base. Another criterion in picking
partners has been to choose companies that are into providing end-to-end solutions.
Take for instance their tie-up with HCL. Netcores two products, EmergicMail
and CleanMail, are being bundled with HCL products. Says Kalpit, We have
a flexible relationship with HCL wherein they can offer these solutions to any
customer based on the customers requirements.
Some of Netcores other partners are Orient Techno-logies, Prolink Computers
and Wysetek in Mumbai; Veeras Infotech in Chennai; Advance Ecom in Coimbatore;
and Microzol and Green Vision in Delhi. We are not looking at too many
partners but believe in having a few strategic partners, notes Kalpit.
The strategy Netcore is adopting is to team up with an aggressive partner and
then create awareness about its Linux-based products; this because Kalpit feels
that people still have a mental block when it comes to Linux.
Netcore has built a client base of over 500 companies, and its Linux-based messaging
and security solutions are being used at 800 locations in India and abroad.
In 2005 it added about 180 customers. It is focussing on SMBs and enterprises
along with the government sector. As of today, Netcore is present in 11 countries
including Nepal, Bangladesh, China, Pakistan, South Africa and Sri Lanka.
Kalpit says, We have also grown in terms of people. Five years back we
had 20-25 people, now we have around 80. Our offices are in Bangalore, Chennai
Its clients include the likes of IDBI Principal, Birla Global, ICICI Prudential,
Raymond, Bombay Dyeing, Unichem, Cipla, Mudra and Infomedia.
Kalpit prefers to count achievement in terms of customer satisfaction, delivering
the right solution, and the problems solved. For instance, before Godrej &
Boyce implemented Emergic CleanMail, it faced a lot of complaints related to
spam and viruses. After the implementation their spam has reduced by 90 percent
and this has helped in optimum usage of bandwidth.
For Mangal Keshav Securities, scalability of their mailing solution was an issue.
Says Kalpit, In this case the issue was one of lack of scalability of
the mailing solution. Also, the company needed an integrated LAN security and
controlled browsing solution. We provided them the Emergic Mailserv, which today
caters to around 25,000 e-mail accounts. Also, the firewall and proxy servers
made them realise that Netcore could cater to all their messaging and security
The major challenge Netcore faces is to move in sync with the latest technology.
As Kalpit says, Convincing an IT manager to adopt Linux is quite difficult
as many people still have apprehensions about the platform.
Despite these problems, the company has an ambitious road-map ahead. Netcore
is planning to come up with new products. The company is also looking at expanding
its presence in the international market. For this they are in the process of
strengthening their partner base. Along with these activities they are planning
to open a 24x7 call centre in Mumbai; this centre will cater to their international